Wednesday, 9 April 2014
Tuesday, 8 April 2014
Saturday, 5 April 2014
Tuesday, 1 April 2014
campaign concept 01-04
First, I made new concept for campaign.
it's an billboard ad using revolving billboard.
And second one is what I suggested last week.
campaign concept idea 25-03
1. billboard
A billboard or a code that can be shown on certain time of a day.
It will look like empty and meaningless billboard when it does not show anything. If someone has curiosity and starts to keep his eye on this, he will finally see something about BMW NL. It can be QR code that promote moodfilm, a vision statement of BMW NL, or kind of funny commercial which can make people laugh.
It means “Keep your eyes on BMW cycle”
>banner
think about the ability to connect with cycle.
2. Repairing garage campaign
3. Projection on the ground with moving BMW cars.
put projector and screen the cycle on the ground.
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