- What’s the mission and vision of BMW Group NL?
“The BMW Group is the world’s leading provider of premium products and premium services for individual mobility.”
“The BMW Group is in an excellent position for 2014: Our young and attractive product portfolio will provide new momentum in sales. Over the coming year, we will introduce quite a number of brand new models. We also expect this year’s new launches to generate growth in their first full year on the market.” Dr. Eichiner
pre-tax earnings for the full year on a similar scale to that reported in 2012.
new sales record at Group level
- What is the target group of BMW Group NL?
As the statement of Dr. Fredrich Eichiner, their target is to assure the long-term competitivence of BMW Group.(long-trem consumer).
- What kind of person drives BMW?
- What’s the message BMW Group NL wants to bring across?
[Service]
The innovative service concept. Service begins in the vehicle.
Intelligent service starts in your BMW from where you can call up your service status at any time. Data on wear-and-tear parts and fluid levels is constantly monitored and stored in your car key and can be accessed by your BMW Service Centre during your next service appointment. This provides you with an individual service plan that is flexible, cost-effective and time-saving.
Condition Based Service (CBS).
The intelligent maintenance system CBS permanently monitors oil levels and the degree of wear and tear on individual components. It also checks the time/mileage recommendations for fixed services. It analyses this data and tells you when a service is next due.
Data can be checked at a glance on your Info Display, which automatically gives you four weeks' notice. The iDrive Control Display gives you an exact information on which component needs a check. So you can plan your service appointments well in advance and avoid any unnecessary maintenance work.
Together with BMW TeleServices, the data collected by CBS is automatically transferred to your BMW Service Centre so that they can contact you to arrange an appointment.
BMW TeleServices are innovative BMW ConnectedDrive services that offer maximum comfort and let you focus on the important things in life. Through BMW TeleServices, your preferred BMW Service Partner receives detailed information from BMW regarding the condition of the vehicle, information which was previously available only through a workshop visit. This guarantees personalised service for your vehicle as well as a quick reaction in the event of a malfunction.
Connected Drive Services - http://www.bmw.com/com/en/insights/technology/connecteddrive/2013/index.html.
The KeyReader. Fast data evaluation.
Reading the service-relevant vehicle data saved on its key, the KeyReader enables your BMW Service Centre to immediately access all relevant information accurately and effortlessly. And because the need for manual data entry is eliminated, your BMW Service Centre has more time to focus on your individual requirements. Handing over your car keys has never been so satisfying: exceptional service guaranteed.
BMW Fast Lane Service.
BMW Fast Lane provides a quality range of services and repairs carried out with typical BMW expertise by in the shortest possible time. To ensure your BMW stays a BMW we only use Original BMW Parts. While we’re working on your car you can work in the customer lounge, use the Internet, relax with a cup of coffee or even test drive one of our latest models.
BMW Fast Lane provides a quality range of services and repairs and only uses Original BMW Parts. We carry out the following jobs:
- Maintenance work, e.g. oil service
- Wear-and-tear repairs, e.g. brake pads and brake disc change
- Wheel and tyre change
- Cosmetic repairs, e.g. glass and dent repairs
A further advantage of our quick service is you won’t incur any additional costs, e.g. for a rental car.
High Value Service
BMW Value Service makes sure your BMW stays in great shape and retains its value. Furthermore you will benefit from excellent service quality, the expertise and experience of our service employees and the use of Original BMW Parts at especially attractive prices.
SOCIAL MEDIA NEWSROOM.
BMW GROUP ON FACEBOOK, YOUTUBE AND TWITTER.
Here we regularly post news and tips about entering the world of work and about careers with the BMW Group. On our Facebook page, you also have the opportunity of contacting us directly: just post your questions on our wall or send us a message. The BMW Group career site's Facebook team looks forward to hearing from you.
BMW Financial Services worldwide.
It offer an extensive product portfolio which supplies expert information regarding financing and leasing, insurance, asset management, dealer financing and company car pools.
Workshop offers
http://www.bmw.com/com/en/owners/service/care/workshop_offers.html
BMW Breakdown and accident Management
In expert hands round the clock: enjoy driving pleasure, safety and a high level of comfort with your BMW. Our BMW Breakdown and Accident Management make sure you’re also well taken care of in emergencies. 365 days a year, 24 hours a day. Just contact your BMW Mobile Service if you need on-the-spot breakdown assistance: we’ll send a BMW Servicemobile or arrange for roadside assistance through selected cooperation partners.
The BMW dealer warranty.
If you buy a new BMW, you'll want driving pleasure to come as guaranteed. For this reason, your BMW Service Centre now offers a warranty for the bodywork of twelve years and three years for the paintwork. For the entire automobile (excluding the replacement of worn parts), Original BMW Parts as well as Original BMW Accessories, a warranty of two years regardless of the mileage is offered. Service you can count on - we guarantee it.
- Conclusion
BMW provides many services not only for vehicle itself, but also for customers’ experiences in maintaining their vehicle. Their service begins when a customer starts to consider purchase and it lasts until they do not ride their vehicle anymore.
And nowadays, BMW tries to communicate with customers through web. By using social network service, they can easily promote their product and service and take customers’ opinion directly.
- Questions of each subject
Among all services, what kind of service did customers like most?
Is there any change made by taking customer's opinion through sns?
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