For Monday 3-3:
- Research done
- What does BMW Group Netherlands do in Netherlands?
- Think of some ideas to use in the concept/campaign/movie
For Friday 28-2:
Nilish & Wendy : Media Coverage NedCar (write down the important parts)
Everyone:
- Think of some questions for:
- What does BMW mean to the Dutch in general? (target group 25-45)
(also think about: do people know MINI is BMW?)
- What do BMW/MINI drivers experience?
- What is BMW Group NL exactly (get it clear for yourself)
- Find some corporate mood movies as inspiration
- Make a mindmap of your own for BMW Group NL
- Think of some research questions
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