28-02 research, Jin

Jin

Survey Questions for target group

1. what is your age?
2. what is your job? (student, working-for what, none, etc.)
3. when you’re thinking about BMW, what kind of feeling/word that you come up with?
4. are you driver? (if yes, please answer the questions below)
5. have you ever driven BMW?
1. if yes, why did you choose BMW instead of other brand?
2. and what kind of car you have?
3. how did you feel while driving BMW?
4. if no/used to, why did you choose the brand?

Corporate moodfilm (Examples of Korean motor brands)

Hyundai motor group: http://www.hyundai.co.kr/hmg/web/kor/mgr/vod/VodList.do#none

it has some series of corporate PR movie

http://serviceapi.nmv.naver.com/flash/convertIframeTag.nhn?vid=15EFBE8BCE308EED654724E10033CB9032CF&outKey=V12588230b7f76d2741d45508428f425ce66c2c52c46ecad358665508428f425ce66c&width=720&height=438

Kia: http://www.kia.com/kr/about-kia/prcenter/movie.aspx

the videos in ‘Corporate Image Film’ category are quite old. but we can refer to videos in ‘TV/CF’ and ‘지난상영물(previous video)’ category.

Ssangyong motors: http://www.smotor.com/kr/company/center/media/companycf/1238294_12162.html

Mindmap