Concepts Nil, Jin, Wendy

Words/concepts

Potential (in combination with the cycles)

- What BMW has, not visible but on the inside.

People

- BMW is there for people. Customers, employees, society.

- 1900 jobs in the Netherlands, customer service, listening to the customers,

changing with the people, taking care of the next generation, safety, employee

training

- BMW serves everyone, one BMW different people, made by people for people

- Think of BMW as human.

Cycle

- We work with different cycles. BMW has the cycle of performance, the cycle of

employment and the cycle of recycling.

- Through investing in the right things, BMW can profit of the success of the

result, which generates more funds for investments

- The more demand there is, the more employees you need. The more

employees you have, the more cars you can make.

- You make a car, when the car is done for, you can use the parts for a new car.

The machine is working

- The machine is generating jobs, reach, innovation

In the Netherlands we have … and we have BMW.

BMW Group NL is like a classroom.

- There’s always something for everyone.