Wendy
Questions for the survey
1. What’s your age?
2. Do you drive BMW or MINI?
- if yes, which brand and what is your experience with the brand?
3. What do you think of when you hear the word BMW?
4. What kind of feeling do you have when you hear MINI?
5. Did you know MINI is part of BMW?
6. Did you know a large part of MINIs is being produced in the Netherlands?
BMW is working on innovation and sustainability. By using recycled materials in their cars (95% of the new BMW i3 is recycled) they want to reduce CO2-emission. The production process is also cleaner; the factories that, for example, make the BMW i3 are making use of renewable energy.
Furthermore, the new MINI factory NedCar provides 400 extra jobs.
7. Now that you know this, do you think differently about BMW?
8. Why (not)?
What is BMW Group NL?
BMW Group Netherlands (BMW, MINI and Motorrad) is, as National Sales and Marketing Company (NSC), responsible for Customer Relationship Management, the dealer network and the use of specific market circumstances. Coordinating and facilitating education and training has a priority there. Not only for its own staff, but definitely for the employees from all BMW dealers, too. Next to that, BMW Group Netherlands is a point of contact for the dealer organization on various areas and has a supporting and advisory role in that.
Vision
BMW Group is the leading provider of premium products and premium services for individual mobility.b
Corporate mood films
Bremische Volksbank: http://www.youtube.com/watch?v=YsAUSnRJUHc
Mercedes-Benz: http://ccdmedia.nl/producties/mercedes-benz-moodfilm/
BMW Group Netherlands wants to put emphasis on the company behind the brands. What drives the organization? What are relevant activities and how does BMW Group Netherlands concretely contribute to society?
In this film, the rich world of BMW Group Netherlands is shown and it indicates the significance of the group in the Netherlands.
Media coverage NedCar
- All 1,500 employees can return to the company, plus 400 new employees
- If everything goes well, that number could increase up and above 4,000
- Until production starts in the summer of 2014, employees will receive training
Mindmap
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