campaign concept_ What & How
In the park, we have to gather people to make them see our moodfilm. So we thought that we should provide something they need, like free WIFI, or something they can enjoy.
We provide free WIFI in a park, and people can use it after watching moodfilm. And at the end of moodfilm, a message that says “play game and get MINI BMW I3” pops up.
Someone interested in or curious about that message will do an interactive game. The game will be shown as ‘a cycle’, which is also shown in our moodfilm.
Then I suggest two type of game. One is a group game that needs cooperation of members. And the other one is an individual game that members can compete with each other.
In first type of game, a group game, each of members will take part in the cycle and play game in regular sequence of it. Just like stage 1, 2, 3, and 4. Each member should complete his/her stage to start next stage. Through this process, wle can make people experience a cycle. A group that has highest score (or shortest time record) wins. This is a competition for group so it will need a lot of people to run this game succesfully.
Or in individual game, they can compete with each other in their group. The game will play at the same time. The one who has highest score in the group wins. In this way, it will be easier to make people to play it because they can do it instantly with small group.
Winner will get MINI BMW I3, a mini car. It’s a kind of joke that can make people laugh. By making them laugh and have fun with it, BMW will be imprinted in their mind more strongly.
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