campaign images

Billboard video

cyrcular billboard

Campaign banner

campaign concept 01-04

First, I made new concept for campaign.

it's an billboard ad using revolving billboard.

And second one is what I suggested last week.

campaign concept idea 25-03

http://youtu.be/EvIJfUySmY0

http://vimeo.com/31109402

1. billboard

A billboard or a code that can be shown on certain time of a day.

It will look like empty and meaningless billboard when it does not show anything. If someone has curiosity and starts to keep his eye on this, he will finally see something about BMW NL. It can be QR code that promote moodfilm, a vision statement of BMW NL, or kind of funny commercial which can make people laugh.

It means “Keep your eyes on BMW cycle”

>banner

think about the ability to connect with cycle.

2. Repairing garage campaign

3. Projection on the ground with moving BMW cars.

put projector and screen the cycle on the ground.

Windmill banner

1rst - Possible Banner for the campaign

Mood film v1.1

I changed the video, according to most of the feedback we got from Jasper. Nilish is still making the final cycle in the video.

Campaign concepts

1-Campaign: What happen if you were...

There is a chair in the middle of a square. When someone sits in the seat, suddenly people wearing all jackets and many papers in his hands. The person who is sitting in the chair is treated as if he/she was the director of the Netherlands BMW group. And he/she should take decisions affecting the company. Workers will suggest a number of possibilities with the pros and cons and he has to decide.Once he has decided the workers ask him to change positions and work on the mini factory, under the condition he has decided beforehand.

Then he has to work in the personal customer service and listen to customers' complaints.

After that, he becomes a customer and he has to say what he expects from BMW and its products. Finally, back on the couch he is asked whether he would make the same decisions again.

http://www.mcvideogame.com/game-esp.html2-The Gyroscope.

http://youtu.be/CsrE-3LrVqI

We can make a gyroscope with recycled bike wheels. And play with that. Is a funny demonstation of recycling cycle.

[This idea have to bé more developed…]

http://youtu.be/NeXIV-wMVUk

http://youtu.be/ty9QSiVC2g0

3-The light game cycle.

Play with the people who is walking in the street with projected images(of cycles for example) from a high place of one building (for example). They will see the images at the ground and that projections will follow them. They will not know what happens and will have to search what is the origin of that images. In that moment we could put the video mod in a balcony, facade or something like that.

4-The BMW pizza cards game.

Is a cards game that you have to obtain as much circles of WMB logo as you can.

For play this game, every player have 5 normal cards (blue and white) in their hands and 3 cards of WMB logo. The players plays one card per turn and when some player think that there are enought cards in the pile for make the BMW logo have to put the card of the logo on the pile. The players continue playing their cards until all the cards are on the pile game. When the game is over. They have to check what player has more BMW logo.

campaign concept 17-03 (Jin)

campaign concept_ What & How

In the park, we have to gather people to make them see our moodfilm. So we thought that we should provide something they need, like free WIFI, or something they can enjoy.

We provide free WIFI in a park, and people can use it after watching moodfilm. And at the end of moodfilm, a message that says “play game and get MINI BMW I3” pops up.

Someone interested in or curious about that message will do an interactive game. The game will be shown as ‘a cycle’, which is also shown in our moodfilm.

Then I suggest two type of game. One is a group game that needs cooperation of members. And the other one is an individual game that members can compete with each other.

In first type of game, a group game, each of members will take part in the cycle and play game in regular sequence of it. Just like stage 1, 2, 3, and 4. Each member should complete his/her stage to start next stage. Through this process, wle can make people experience a cycle. A group that has highest score (or shortest time record) wins. This is a competition for group so it will need a lot of people to run this game succesfully.

Or in individual game, they can compete with each other in their group. The game will play at the same time. The one who has highest score in the group wins. In this way, it will be easier to make people to play it because they can do it instantly with small group.

Winner will get MINI BMW I3, a mini car. It’s a kind of joke that can make people laugh. By making them laugh and have fun with it, BMW will be imprinted in their mind more strongly.

Planning week 6/7

For Friday 14-3 09:30-13:30:

Nilish: make the first three scenes for the movie
Wendy: make the last three scenes for the movie
Nil: Think of a concept for the campaign
Jin: Think of a concept for the campaign

For Monday 17-3 12:30-13:30:

Nilish: finish the first three scenes for the movie, think about the concept
Wendy: finish the last three scenes for the movie, think about the concept
Nil: Think about the campaign concept (more concrete)
Jin: Think about the campaign concept (more concrete)

For Tuesday 18-3:

Nilish: Finish up the campaign concept, When and where
Wendy: Combine the two videos into one, put music under it and titles in it
Nil: Finish up the campaign concept, Who and Why
Jin: Finish up the campaign concept, What and how

Movie, first version (Nilish and Wendy)

Script and storyboard - Nilish and Wendy

Visuals & Moodboard Wendy

The cycle concept in visual design.

28-02 research, Jin

Jin

Survey Questions for target group

1. what is your age?
2. what is your job? (student, working-for what, none, etc.)
3. when you’re thinking about BMW, what kind of feeling/word that you come up with?
4. are you driver? (if yes, please answer the questions below)
5. have you ever driven BMW?
1. if yes, why did you choose BMW instead of other brand?
2. and what kind of car you have?
3. how did you feel while driving BMW?
4. if no/used to, why did you choose the brand?

Corporate moodfilm (Examples of Korean motor brands)

Hyundai motor group: http://www.hyundai.co.kr/hmg/web/kor/mgr/vod/VodList.do#none

it has some series of corporate PR movie

http://serviceapi.nmv.naver.com/flash/convertIframeTag.nhn?vid=15EFBE8BCE308EED654724E10033CB9032CF&outKey=V12588230b7f76d2741d45508428f425ce66c2c52c46ecad358665508428f425ce66c&width=720&height=438

Kia: http://www.kia.com/kr/about-kia/prcenter/movie.aspx

the videos in ‘Corporate Image Film’ category are quite old. but we can refer to videos in ‘TV/CF’ and ‘지난상영물(previous video)’ category.

Ssangyong motors: http://www.smotor.com/kr/company/center/media/companycf/1238294_12162.html

Mindmap

BMW research survey

BMW-report.xls
https://wendyplant.typeform.com/report/NtH34j/z3IT

Concepts Nil, Jin, Wendy

Words/concepts

Potential (in combination with the cycles)

- What BMW has, not visible but on the inside.

People

- BMW is there for people. Customers, employees, society.

- 1900 jobs in the Netherlands, customer service, listening to the customers,

changing with the people, taking care of the next generation, safety, employee

training

- BMW serves everyone, one BMW different people, made by people for people

- Think of BMW as human.

Cycle

- We work with different cycles. BMW has the cycle of performance, the cycle of

employment and the cycle of recycling.

- Through investing in the right things, BMW can profit of the success of the

result, which generates more funds for investments

- The more demand there is, the more employees you need. The more

employees you have, the more cars you can make.

- You make a car, when the car is done for, you can use the parts for a new car.

The machine is working

- The machine is generating jobs, reach, innovation

In the Netherlands we have … and we have BMW.

BMW Group NL is like a classroom.

- There’s always something for everyone.

Research 28-2 Wendy

Wendy

Questions for the survey

1. What’s your age?

2. Do you drive BMW or MINI?

- if yes, which brand and what is your experience with the brand?

3. What do you think of when you hear the word BMW?

4. What kind of feeling do you have when you hear MINI?

5. Did you know MINI is part of BMW?

6. Did you know a large part of MINIs is being produced in the Netherlands?

BMW is working on innovation and sustainability. By using recycled materials in their cars (95% of the new BMW i3 is recycled) they want to reduce CO2-emission. The production process is also cleaner; the factories that, for example, make the BMW i3 are making use of renewable energy.

Furthermore, the new MINI factory NedCar provides 400 extra jobs.

7. Now that you know this, do you think differently about BMW?

8. Why (not)?

What is BMW Group NL?

BMW Group Netherlands (BMW, MINI and Motorrad) is, as National Sales and Marketing Company (NSC), responsible for Customer Relationship Management, the dealer network and the use of specific market circumstances. Coordinating and facilitating education and training has a priority there. Not only for its own staff, but definitely for the employees from all BMW dealers, too. Next to that, BMW Group Netherlands is a point of contact for the dealer organization on various areas and has a supporting and advisory role in that.

Vision

BMW Group is the leading provider of premium products and premium services for individual mobility.b

Corporate mood films

Bremische Volksbank: http://www.youtube.com/watch?v=YsAUSnRJUHc

Mercedes-Benz: http://ccdmedia.nl/producties/mercedes-benz-moodfilm/

BMW Group Netherlands wants to put emphasis on the company behind the brands. What drives the organization? What are relevant activities and how does BMW Group Netherlands concretely contribute to society?

In this film, the rich world of BMW Group Netherlands is shown and it indicates the significance of the group in the Netherlands.

Media coverage NedCar

- All 1,500 employees can return to the company, plus 400 new employees

- If everything goes well, that number could increase up and above 4,000

- Until production starts in the summer of 2014, employees will receive training

Mindmap

Raw Movie Concept Info

Movie Concept

History
It began with aircraft engines , then motorcycles followed , and finally came the cars, which from the very beginning set milestones in motorsport . BMW Classic coordinates all activities related to this multifaceted history . For almost 100 years the company BMW writes continuous history. Experience all the commitment of BMW Classic - from historical archives , car collection , communication and museum to the international club scene .

BMW Group Netherlands is the point of contact for the dealer organization in various areas (including marketing and sales) and has a supporting and advisory role.

A group that contributes to the employment in the Netherlands ( MINI plant in Born) and has chosen the Netherlands for the launch of the all-electric BMW i3 . The organization invests heavily in innovation, service, customer satisfaction, sustainability, customer experience, showrooms etc.

NedCar VDL
Nedcar provides 400 extra jobs for producing Mini Hatch in Born
http://www.youtube.com/watch?v=E5n7ZvXmUfU



BMW Clubs
For BMW enthusiasts who want to share their passion with like-minded people , there are several BMW clubs . Depending on type and age of the BMW is a choice of general and specific clubs. Thus, there are general clubs for cars, motorcycles , contemporary and / or historical models and BMW clubs for specific types.

Events and tours at home and abroad and meetings with technical, historical or sporting nature are often on the agenda . A number of well -organized BMW Clubs are affiliated to the Federation of Dutch BMW Clubs ( FNBC ) . This federation is supported by BMW Group Netherlands .



BMW Driving Experience Slotemakers
BMW Driving Experience is more than 50 years the specialist in the field of driving skills


MINI Brandstore in Amsterdam
http://www.mini.nl/brandstore/

In 2013, the Dutch organization, sold consisting of 19 contractors, 22,441 cars and 1.555 motorcycles.



BMW believes in the circle of performance. By investing in the right things, the organization can perform successfully. This results in extra funds for investment in innovation.



BMW I3 & Sustainability
Network Registration BMW & i Remote app




Most important Pay-off: BMW maakt rijden geweldig

Questions for target group and Seat campaings

NIL

Qüestions for target group:

How you use your car normally?

driving alone or with others?

What do you think about bmw?

What do you think about mini?

I you could pay for this type of car what do you prefer bmw or mini? (tell your age)

Do you like driving? (xd)

SEAT

Seat some times use some typical topics of Spain to promote their cars as Spanish products. Like some song from spanish singer or doing reference to the climate things.  

-https://www.youtube.com/watch?v=wxymGQGCIJU&src_vid=I-95eEqcLoE&feature=iv&annotation_id=annotation_765202

- https://www.youtube.com/watch?v=5e6IqS2jGyc&list=UUAibUHzsaJehlu7H5ZSHWow

Mind map & first scheme of cycle concept.

Mind map about BMW group in Netherlands

Firts idea of Cycle concept

Schedule upcoming week

For Monday 3-3:

- Research done

- What does BMW Group Netherlands do in Netherlands?

- Think of some ideas to use in the concept/campaign/movie

For Friday 28-2:

Nilish & Wendy : Media Coverage NedCar (write down the important parts)

Everyone:

- Think of some questions for:

- What does BMW mean to the Dutch in general? (target group 25-45)

(also think about: do people know MINI is BMW?)

- What do BMW/MINI drivers experience?

- What is BMW Group NL exactly (get it clear for yourself)

- Find some corporate mood movies as inspiration

- Make a mindmap of your own for BMW Group NL

- Think of some research questions